A lot of people choose between form and function in different worlds, but for packaging, you don’t have to do this. Food packaging benefits from pretty designs that also look good, and here, we’ll discuss some of the best ways to design the food packaging you want.
Primary and Secondary Food Packaging
First, let’s go over the difference between this.
Primary packaging is basically the one that touches the food. For example, a granola bar has a wrapper over it.
The secondary packaging is the one that comes to cover the primary packaging used. On average, this doesn’t directly come into contact with the food, and the main purpose is to make everything secure, offering you a canvas to get better designs and information on the products. These include the boxes of folded cartons for some cereal, or the box that goes over the granola bars.
First establish the brand identity
Have you ever wondered why some of the huge businesses are able to have a customer base that’s so loyal? It’s because they communicate the messages and values that they develop in their services, products, and the packaging that comes with the customer base.
Even if the packaging looks good, the product won’t be gotten or bought if the packaging doesn’t fit the values. Think of packaging as an extension of the personality of the brand. The packaging is something that consumers will go to purchase. Once there is a vision on the type of identity of the brand, you can design the packaging that fits the values and goals of a company.
Appeal and Functionality
There are two things that you want to focus on when designing the packaging.
The appeal, and the way that it functions.
Think of your packaging as the brand’s first impression. When someone walks down the grocery store aisle, they have but a split second to choose the product that they want. You want them to choose the products that fit their needs, and you want to make sure that the product fits the brand the moment they recognize this on the shelf.
That's why, the right combination of package structure and aesthetics are what will help with making the proper first impression that goes along with this.
The functionality is also very important to protect the contents. The product being shipped out, finally delivered to consumers without contamination or damage. The best package structure offers the highest protection, and also lowers the storage costs of the warehouse.
You also want to make sure that both the primary and the secondary packaging are the best that they can be. This offers the best user experience when assessing and then grabbing the product.
PoP displays, different bundles of packages, and also some bonus packs are also good.
You should know what type of size, color, and shape you want for the package, along with the shelf space that is needed. You may wonder how you can stand out from the rest of them, and also make it so that it’s easy to see, and also understand the benefits of what's there.
Choose your materials wisely
There are a lot of ways to package the products that you’re selling, especially food.
You want to make sure that the materials are fitting for the packaging. Think about the material that’s best suited for this, and also go for those that are effective in costs, stainable, and I will also protect your product’s integrity, especially during the transport and the supply chain process, so keep that in mind, and choose product packaging that fits the brand’s needs.
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