Packaging that’s being used for multiple purposes is becoming popular. One sort of packaging is one that’s designed for both physical and retail shelves, along with direct-to-consumer forms of shipping that’s there too.
You’d be surprised at the different hybrid packaging that’s used to create a better channel, and really enhances your own packaging experience and usefulness too.
The Key features of Hybrid Packaging
Hybrid packaging has some usefulness to it., and we’ll go over each of the features that’s here. One is the dual-layer designs that are used for aesthetics appeal, and the durability of shipping. So you’re not only getting something that looks good, but also something strong that will last the harshness of shipping to customers, or being battered on the shelves.
The applications
Hybrid packaging has a boatload of applications that come with this.
The first is electronics. You want to make sure that with these electronics, you’re giving them something useful, and will also look good on the shelves.
Another benefit and application is cosmetics. Cosmetics are booth bought online and offline, so having packaging that fits omni-channel retailing is good.
Finally, subscription boxes. While they’re mostly an online thing, some people do have brands and boxes that are available in stores, which will in turn make it even better for you, and makes it easier to keep the packaging where it needs to be.
The benefits
The cool thing about hybrid packaging is that there’s a reduction of the need for different packaging designs. You don’t have to design one for the shelves and one for the warehouse to ship, so it streamlines the supply chains. Lots of people prefer this, because it costs a whole lot less, and many times, is faster than if you have to make different packaging, for each experience.
The challenge
While hybrid packaging is catching on, there’s a few drawbacks to it. one, you need to design the packaging so that it looks good. Usually, when it’s being shipped to customers, there’s consideration for making sure that it creates a good unboxing experience, but there’s also the factor that shelf appeal is a bit more in a customer’s face than unboxing. However, designing something that optimizes this is good.
You also need to make sure that whatever you use will work with the shipping standards that are in place. Making sure that it can handle the robust complexities of shipping is something so many companies have to also look at too.
The future of This Packaging
Hybrid packaging is something that’s becoming more and more optimized for the brand. With dimensions being tested by AI and algorithms, you can make it so that the item fits securely, regardless of where it’s going.
Some of the smart packaging initiatives have gone a step further. They adjust the content based on the destination, whether retail or shipping. While this might seem like such a small thing, it’s huge for so many businesses. This type of packaging really is the future, and provides customers with different channels for retail.
Being able to offer different packaging for each experience might not seem like much, but in the grand scheme of things, it can make or break a company. Offering new ways for your packaging to grow and become even better is something brands love to do, and with hybrid packaging, you’re able to get it to the destination that it needs to go, and have it properly optimized, no matter what type of packaging experience you’re looking to have, and where you want to begin too.
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