There’s a lot of things to consider when shipping globally. The costs, but also whether or not your packaging fits the localization of each area. various colors, symbols, and texts can have different meanings around the globe. Though some brands us black in one area for example, they might switch to red and cold, or other bolder colors, because black signifies death in many circumstances.
Being mindful of what your packaging conveys to others is important. Internal packaging is great for expanding your brand and reach, provided you convey the right sorts of feelings and emotions throughout the packaging, however you can.
The Adaption of Design
When building the right packaging with peak cultural intelligence, you want to avoid offensive imagery, because it may convey to other people very inappropriate responses and factors.
You also might want to align with local traditions, such as using golds to symbolize wealth and luxury. In Japan for instance, using cartoons and brighter colors works.
You also might want to respect the rules of typography. If a culture or area prefers to have more muted colors and likes, adjusting the font so that it’s able to be seen by others in a more positive manner is a great thing.
Logistics Meets Culture
Shipping logistics also needs to have this sort of factored nuance added into this.
Shipping tape and labels also must show to the customer what’s in it, without being offensive. For instance, if the person is from a country that hates excess and void fill, then you have to adjust your packaging in order to fit this market. You want to make sure that your packaging and shipment is also respectful of the area. if the packaging is printed as being fast in an area, you must make sure that your packaging will stand out, and really shine.
Examples of This
A lot of companies use this type of packaging in their products.
One example is Coca-Cola, which signed different bottles for cultural events. Holi in India had its own specific bottle that really stood out.
Ikea is another one. When they market to countries that pride themselves in a smaller look and design, then they will as well, use product packaging that minimizes excessive waste as well.
Some other companies also will use different packaging based on the area. Starbucks for instance, uses pinks and other vibrant colors for rinks in Japan. Many companies also look at local flavors that people like, and then build packaging and products around that.
Bringing this all together to culminate into inclusive packaging for all is something companies need to do, and from here, you will be able to create something that will stand out.
What to Focus On When Putting together This Kind of Packaging
When building culturally-sensitive packaging, make sure to do the following:
Put forth packaging that has fitting fonts for the audience
Adjust packaging sizes to compliment minimalism and other trends in the area
Add colors that complement the packaging and incite positive emotions in customers
Put together graphics that are respectful.
Do not:
Use inappropriate colors (black in China for example)
Use plastic or other wasteful materials in areas that do not condone the use
Use appropriate font and lettering for the items
Overall, if you want your cultural sensitivity to be there, staying in place, you need to implement it with international packaging design, in order to create the best packaging experience that you can build for your audience as well too, no matter whom it might be.
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